ABOUT US
| Responsibilities
  • Freddie Lee, Chairman
    Manage market planning, advertising, public relations, sales promotion and facilitating staff services as well as identifying new markets, maintaining corporate image scope and market research.
     

  • Chan Wai hoong, Managing Director
    Manage development planning, project financial forecasting, project management and authority matters.
     

  • Amir Rahmat, Marketing Manager
    Manage field sales organization and sales office activities including customer support/service.
     

  • Hee Hock Kim, Project Manager
    Manages projects that are at the implementation stage.

    Outside Support

    An outside team of consultants including highly qualified business and industry exerts will assist our management team to make appropriate decisions and take the most effective actions

     


 







 
 
  • Management Personnel

    Freddie Lee, Chairman
    Freddie Lee is 53 years of age. He was educated in England from 1973-1978 and graduated with a Diploma in Marketing Management from Croydon Technical College and went on to study Hotel Management from Bristol Polytechnic College.

    Prior to incorporating Rhino Development Sdn Bhd, he was Director and Vice President- Business Development of Seri Alam Properties Sdn Bhd for the last 20 years. During his tenure, he has played a major role in developing Bandar Seri Alam from an oil palm and rubber plantation into a bustling satellite township.

    Besides Seri Alam Properties he was Director of Holiday Inn Hotel in Johor Bahru(now known as Mutiara Hotel JB). He was instrumental in the setting up of the hotel project, directing the development during construction works and subsequent launching of the hotel. Holiday Inn JB was part of the landmark Holiday Plaza shopping complex development in Johor Bahru which he oversees during the construction period and subsequent operation.

    Other than his 20 plus years of experience in development of hotel, commercial complex and housing, he also has vast business experiences in other fields like bowling centre, cinema and restaurant operation and distribution network.

    He is currently on the Board of Director of a number of private companies in Malaysia and Singapore. He is currently negotiating with the Vietnamese Government to undertake a major project in Ho Chi Minh City.

    Chan Wai Hoong, Managing Director
    Mr. Chan comes from Seremban, Negeri Sembilan. Born in 1960, he is the eldest of four. He was educated in the United Kingdom from 1979 to 1982 and graduated with a Bachelorsí in Engineering in Electro-Mechanical Engineering from the University College of Wales, Swansea. In 1997 he enrolled for the Master in Business Administration from the University of Strathelyde(UK) in General Management and received his MBA in year 2000. He is a registered Professional Engineer(Mechanical Discipline)with the Board of Engineers, Malaysia.

    He started his career in 1982 in Singapore in the rig building industry before moving to Kuala Lumpur in 1985. He worked as an M&E consultant for 7 years until 1991 prior to joining Seri Alam Properties Sdn Bhd, starting as M&E Engineer and promoted to Senior Manager and later to Assistant Vice President in charge of planning activities (1991-2004). His role in Seri Alam can be summarized as follows:
     

    1. In charge of the Project Planning Division and is involved in the whole spectrum of project work from inception (feasibility) to award of contracts. In certain projects up to completion i.e. CFO.
    2. Coordinator for the master planning of the township of 3,760 acres
    3. Handles the project financial planning e.g. cashflow and profit and loss projections of the company.
    4. Involved in Business development activities especially to get new businesses to operate in Bandar Seri Alam.

    Amir Rahmat, Marketing Manager
    En.Amir comes from a diverse background in business development, sales and marketing. He worked in Seri Alam Properties Sdn Bhd as a Business Development Manager for more than 9 years and has been overseeing the Marketing Department for the new business and land sale program. As Marketing Manager, he is involved with development of marketing strategies and market research.

    Hee Hock Kim, Project Manager
    Mr.Hee has a solid 13 years of qualified experience specifically in the property construction industry. His knowledge of the requirements for the proper construction methods in both building and civil works is an important asset to the company.

    Mr.Hee is responsible for all areas related to each project. He oversees everything from the bidding process to the completion of construction (up to CFO), which also includes timely delivery of the project to the satisfaction of the customer.

 
 

 

 

 
  
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